Analisis inovasi produk pada ekonomi kreatif sektor kerajinan galeri Batik Tabir Riau di Kota Pekanbaru

Shafira Amalia Ramadhani

Abstract


This research aims to increase creative economy competitiveness in Pekanbaru city specifically for batik craft sub-sector. This research was conducted with descriptive and quantitative methods, reffering to Galeri Batik Tabir Riau Ranis product innovation. The research data is composed of primary and secondary data. To obtain primary data, researcher uses observations, focused discussion and interview methods, and for the secondary data refers to Central Agency on Statistics Indonesia, literature books, journals, and internet. From the questionnaire data and focused discussion process, this research can be conclude that using SO strategy, that is utilize the power of opportunity, can increase economy competitiveness on Galeri Batik Tabir Riau Rani.


Keywords


Product Innovation; creative economy

Full Text:

PDF

References


Anindita, Wicaksono, & Maulidah. (2017). Analisis Daya Saing Komoditas Bawang Merah di Kabupaten Kediri, Jurnal Ekonomi Pertanian dan Agribisnis, Vol. 1, No. 1.

Badan Ekonomi Kreatif Nasional (2018),.Sub Sektor Ekonomi Kreatif di Indonesia, Jakarta.

Badan Ekonomi Kreatif Nasional. (2018). Kontribusi Ekonomi Kreatif bagi PDB Negara, Jakarta.

Isventina. (2015). Analisis Daya Saing Sektor Industri Prioritas Indonesia Dalam Menghadapi Pasar ASEAN, Jurnal Ekonomi dan Kebijakan Pembangunan, Vol. 4, No.1.

Kamar Dagang & Industri Provinsi Riau. (2018). Sub Sektor Ekonomi Kreaatif Penyumbang PDB Terbesar, Pekanbaru.

nasu

Polnaya & Darwanto. (2015). Pengembangan Ekonomi Lokal Untuk Meningkatkan Daya Saing Pada UKM Ekonomi Kreatif Batik Bakaran di Pati, Jawa Tengah, Vol. 22, No. 1.

Prianti, P., Nasution, I.G.S. (2015). Analisis Daya Saing Ekonomi di Kabupaten Labuhanbatu Selatan, Jurnal Ekonomi dan Keuangan, Vol. 3, No. 6.

Porter, E Michael (2007). Strategi Bersaing (competitive strategy) Teknik Menganalisis Industry Dan Pesaing, Tangerang: KARISMA Publishing Group.

Porter, Michael.(1998). The Free Press,USA, Competitive Strategy.

Saptana, 2010, Tinjauan Konseptual Mikro-Makro Daya Saing Dan Strategi.

Setiawan, Hartono, dan Suryantini. (2014). Analisis Daya Saing Komoditas Kelapa di Kabupaten Kupang, Jurnal Agritech, Vol. 34, No.1.

Sugiyono. (2008). Metode Penelitian Kuantitatif, Kualitatif dan R&G, Bandung : Penerbit Alfabet.

Sugiyono. (2016). Metode Penelitian Kuantitatif, Kualitatif dan R&D. Bandung:Alfabeta.

Sugiyono. (2012). Metode Penelitian Kuantitatif Kualitatif dan R&B. Bandung: Alfabeta.

Sugiyono. (2017). Metode Penelitian Kualitatif, Yogyakarta : Penerbit Alpabet

Suryana. (2012). Ekonomi Kreatif, Bandung:Salemba Empat.




DOI: https://doi.org/10.52364/synergy.v1i1.2

Refbacks

  • There are currently no refbacks.


License URL: http://pelantarpress.co.id/