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Keywords Accounting fraud Anti-Fraud Awareness Apparatus Competence Asymetry information Compensation suitable Competence, Independence, Work Experience, Professional Skepticism, Audit Quality, and Auditor Ethics. Emotional Intelligence Employee Performance Entrepreneurial Orientation, Business Performance, Innovation Entrepreneurial Orientation, Marketing Performance, MSMEs, Entrepreneurship, Performance Fraud Prevention Job Satisfaction Organization culture ethic Organizational Culture Price, Promotion, Purchase Decision Product Innovation Purchase Decision Religiosity Whistleblowing System Word Of Mouth, Purchase Decision, Marketing Work Environment, Performance, Human Resources