Analisis Etika Penjualan Skincare Flek Hitam Shopee Perspektif Perlindungan Konsumen

Ni Putu Adri Ernayanti, Ni Made Anintia Trisna Sari, Kadek Adi Wiryatama, I Nyoman Riska, Luh Nia Riyanti, Putu Yeni Yunita, Maria Angelica Maharani

Abstract


The rapid growth of e-commerce has increased consumer access to skincare products, including black spot treatment skincare sold on Shopee. However, this trend has also been accompanied by the circulation of counterfeit products, misleading claims, and cosmetics without BPOM authorization, which may endanger consumers. This study aims to analyze the ethical practices of selling black spot skincare products on Shopee from the perspective of consumer protection. A qualitative approach with library research was employed by examining scientific journals, books, laws and regulations, and other relevant literature. The findings reveal that unethical practices include overclaim advertising, false testimonials, the sale of unregistered products, and inadequate product information. These practices violate the principles of honesty, transparency, responsibility, and fairness, while also infringing consumers' rights to safety and accurate information. The study concludes that stronger marketplace supervision, stricter law enforcement, and greater consumer awareness are essential to ensuring ethical business practices and effective consumer protection in digital commerce.


 


Keywords


business ethics; consumer protection; digital commerce; skincare; shopee

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References


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DOI: https://doi.org/10.52364/synergy.v6i2.106

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