Analisis Pengaruh Iklan Overclaim Skincare di Media Sosial Pada Konsumen

Luh Safira Devitalia Purnama Sari, Ni Made Anintia Trisna Sari, Ni Kadek Puspa Sariani, Ni Kadek Zelia Candra Devi, Putu Italia Meida, Meli Anggreani, I Gede Kartika Kusuma Puja

Abstract


The phenomenon of excessive advertising (overclaims) on skincare products is increasing in the digital era. This practice is characterized by unrealistic claims, inconsistent with product content, and unsupported by scientific evidence. This study aims to analyze indicators of overclaims, their impact on consumer trust, and legal protection in Indonesia. The method used is normative legal research with a qualitative approach through literature review. The results show that overclaims impact financial losses, health risks, and decreased consumer trust. Despite existing regulations, this practice still occurs due to weak oversight. Therefore, increased supervision and consumer awareness are needed to create more transparent marketing

Keywords


consumer protection; cunsomer trust; overclaim; skincare

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References


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DOI: https://doi.org/10.52364/synergy.v6i2.107

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