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Vol 5, No 1 (2025) Brand Image Influence on UNIMED Students Purchasing Decisions During Boycott Abstract  PDF
Mica Siar Meiriza, Rey Septanislaus Togatorop, Maysri Handayani Putri Sinaga, Nazwa Aulia Putri, Krisdamaiyanti Hia
 
Vol 4, No 2 (2024) Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Produk Kesehatan Kulit Abstract  PDF
Zulhamdani Zulhamdani, Iswahyudi Iswahyudi, Ade Davy Wiranata
 
Vol 3, No 1 (2023) Pengaruh Halal Awareness dan Kualitas Produk Terhadap Keputusan Pembelian Produk Korean Food Pada Generasi Z di Kota Pekanbaru Abstract  PDF
Assifa Fajrina, Nurrahmi Hayani
 
Vol 2, No 1 (2022) Pengaruh harga dan promosi terhadap keputusan pembelian sepeda motor honda beat pada CV. Prima Motor Pasirpangaraian (Studi Kasus Masyarakat Desa Rambah Jaya Kabupaten Rokan Hulu) Abstract  PDF
Juni Wahyu Fauzi, Rosmayani Rosmayani
 
Vol 2, No 2 (2022) Pengaruh harga dan promosi terhadap keputusan pembelian sepeda motor honda beat pada CV. Prima Motor Pasirpangaraian (Studi Kasus Masyarakat Desa Rambah Jaya Kabupaten Rokan Hulu) Abstract  PDF
Adellia Nur Anggraini, Rosmayani Rosmayani
 
Vol 2, No 2 (2022) Pengaruh word of mouth terhadap keputusan pembelian di Smile With Vegas Pekanbaru Abstract  PDF
Fiky Pramono, Annisa Mardatillah
 
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